We believe that a balanced set of policy, commercial and technical solutions are needed to promote the positive change presented by cloud technologies. Our engagement is grounded in a commitment to three principles:

  • We build the understanding and trust that is essential to the growth of cloud usage in Europe
  • We promote a policy environment that supports cloud adoption in Europe
  • We promote best practices in order to encourage organisations to transform their businesses through the cloud

By showing the benefits of the cloud through real-life examples and advocating for the right policy and regulatory environments, our work will generate the confidence in the cloud necessary to spur its adoption.


The Alliance represents the entire cloud value chain. We welcome any European organisation that views the cloud as a route to growth and innovation and can commit to upholding support for our principles. Members are encouraged to commit as much time and effort as they can to supporting the Alliance.  There are no fees associated with membership.

What we aim to achieve


We showcase success stories of European businesses transformed through cloud adoption

We share best practices that demonstrate the benefits of the cloud

We highlight the contributions of the cloud to the acceleration of European economic growth


We champion favourable policy and regulatory frameworks for the development of the cloud

We educate businesses, governments and consumers on the best ways to advance cloud adoption

We mobilise stakeholders to support the development of a positive regulatory environment